beauty
Forget the falsies
By Brianna Lapolla
•
Updated Mar 22, 2025
Additional reporting by
Natalie LaBarbera
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
PureWow/Grande Cosmetics
- Value:18/20
- Functionality:17/20
- Ease of Use:20/20
- Aesthetics:20/20
- Results:20/20
TOTAL:95/100
Mascarahas always been my thing. I remember the very first time I usedit—MaybellineGreat Lash($12)in my mom’s car on the way to Thanksgiving dinner. I got tons of compliments from my aunt and was immediately hooked. Flash forward more than 20 years, and I still feel the same way about the beauty fave—but I also have a new secret: Grande Cosmetics GrandeLASH-MD lash enhancing serum (was $68, now $51). While it’s quite a bit pricier than my Maybelline mascara was back then, it does a lot more than just coat my lashes. Better yet, it’s 25 percent off now during the *sitewide* Grande Cosmetics Friends and Family sale. (P.S. Orders over $50 get free shipping, too.) Simply add it to your cart to see the savings from now through March 24, and take it from me, your lashes will look lush in no time.
My Experience Using the GrandeLASH-MDSerum
Grande Cosmetics
GrandeLASH-MDserum was one of the first products I tried when I became a beauty editor, and it’s just so good, I've been using it religiously ever since. I know what you're thinking, and no, my lashes didn't fall out, my irises didn't change color and my eyelids don't look darker than the rest of my skin—all three side effects of some other lash serums out there. This one uses ablend of vitamins, antioxidants and amino acids to nourish lashes and accelerate their natural growth cycle. Full disclosure: I've always been decently blessed in the eyelash department, and though they were full, they were never super long and fluttery like I wanted them to be. After just one month of using this product, however, my ordinarylashes were suddenly so long that they nearly touched my eyebrow when my eyes were wide open. I’m not kidding, the results werethat impressive. So impressive that Ihave gotten stopped mid-conversation and asked if they’re naturalmore times than I can count.
The Bottom Line
I’m always changing up my beauty routine to try new products, but the one thing that has remained consistent for three whole years is my love for the GrandeLASH-MD serum. I just apply the clear liquid to my lash line (the same way you wouldwith liquid eyeliner) before bed each night and reap the benefits of having super long lashes at all times. It is extremely sad when an inch-long eyelash falls out (as they do from time to time), but I know another one will be right behind it. (Thank goodness.)
Needless to say, I’ll be stocking up on this game-changing product while it’s on sale, and you should too if you want in on upgrading your lash game.
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Brianna Lapolla
Writer
Brianna Lapolla formerly held the role of Senior Commerce Editor at PureWow covering all things shopping across beauty, fashion, and lifestyle. Now, she's putting her 12 years of professional experience to use on a freelance basis. When she's not typing away, you can find her somewhere in Europe or at home catering to her dog, King Louis.
read full bio
Natalie LaBarbera
Assistant Commerce Editor
- Writes commerce stories and features that span multiple topics, including fashion, beauty, travel, home and sales/deals
- Has contributed to reports on ethical fashion and continues to stay up-to-date on sustainablility developments
- Completed a bachelor's degree in psychology at the University of Pittsburgh and a master's degree in fashion studies at Parsons The New School
read full bio
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